Post by ferris1248 on Nov 6, 2024 9:15:48 GMT -5
Will the fans support it?
"At Tennessee, they are adding a ‘talent fee’ to the price of sports tickets. At Arkansas, they will charge 3% more at the concessions stands. At Michigan and Michigan State, athletic directors sent letters alerting boosters that winning is going to start costing more. And, in a first, Clemson is going to start adding an athletic surcharge to tuition bills."
"Winning at big-time college sports has never been free, but in a rapidly changing era in which players are allowed to earn money and be paid by their own schools, it has never been clearer that fans will be picking up a bigger part of the tab."
“College athletics hasn’t professionalized as much as I think it was capable of,” said Nels Popp, a University of North Carolina sports-business professor who believes most schools still rely on fans’ emotional, long-held school ties more than bottom-line marketing strategies. “And now, I think this is forcing them in that direction.”
"Earlier this fall, Texas Tech said it was budgeting $14.7 million for this fiscal year — about $9 million more than the previous year — in support for the athletic program, which has a budget of nearly $129 million."
“I think if any unit on this campus was facing a 20-something-percent cut in their revenue, we would have to look at how we might respond, and we will in this case,” school President Lawrence Schovanec explained."
"Texas Tech is hardly alone in contributing to its athletic program, but not every school runs by the same model. At Florida, for instance, sports are run by the University Athletic Association, which not only has funded sports but has often given money back to the school.
"At Arkansas, AD Hunter Yurachek explained the 3% fee on concessions in a letter to fans that noted the importance of continuing to “maximize additional revenue opportunities” At Clemson, which long prided itself on not charging fees or ticket prices to students, the plan is to raise between $7 million and $8 million by adding a $150 “athletic fee” per semester to the price of tuition."
“You can pay more for tickets, put a sponsor patch on the uniforms, cut non-revenue sports or (start calling) the Big 12, the ‘Dr. Pepper Conference,’” said Popp, the professor at North Carolina. “I don’t think fans are anxious for any of those, but what might they be willing to accept?
apnews.com/article/nil-college-boosters-67da0dc7cc98f6508915b36d629c99ec
"At Tennessee, they are adding a ‘talent fee’ to the price of sports tickets. At Arkansas, they will charge 3% more at the concessions stands. At Michigan and Michigan State, athletic directors sent letters alerting boosters that winning is going to start costing more. And, in a first, Clemson is going to start adding an athletic surcharge to tuition bills."
"Winning at big-time college sports has never been free, but in a rapidly changing era in which players are allowed to earn money and be paid by their own schools, it has never been clearer that fans will be picking up a bigger part of the tab."
“College athletics hasn’t professionalized as much as I think it was capable of,” said Nels Popp, a University of North Carolina sports-business professor who believes most schools still rely on fans’ emotional, long-held school ties more than bottom-line marketing strategies. “And now, I think this is forcing them in that direction.”
"Earlier this fall, Texas Tech said it was budgeting $14.7 million for this fiscal year — about $9 million more than the previous year — in support for the athletic program, which has a budget of nearly $129 million."
“I think if any unit on this campus was facing a 20-something-percent cut in their revenue, we would have to look at how we might respond, and we will in this case,” school President Lawrence Schovanec explained."
"Texas Tech is hardly alone in contributing to its athletic program, but not every school runs by the same model. At Florida, for instance, sports are run by the University Athletic Association, which not only has funded sports but has often given money back to the school.
"At Arkansas, AD Hunter Yurachek explained the 3% fee on concessions in a letter to fans that noted the importance of continuing to “maximize additional revenue opportunities” At Clemson, which long prided itself on not charging fees or ticket prices to students, the plan is to raise between $7 million and $8 million by adding a $150 “athletic fee” per semester to the price of tuition."
“You can pay more for tickets, put a sponsor patch on the uniforms, cut non-revenue sports or (start calling) the Big 12, the ‘Dr. Pepper Conference,’” said Popp, the professor at North Carolina. “I don’t think fans are anxious for any of those, but what might they be willing to accept?
apnews.com/article/nil-college-boosters-67da0dc7cc98f6508915b36d629c99ec
